You have decided to open the social media arena to your employees but what if some just aren't ready? What if some abuse the opportunity?
Coming soon is a management companion piece to the Policy for Social Media manual and the Employee How To Guide called the Manager's How to and What If Guide. Here are a few of the situations that will be addressed in this valuable guide:
Manager’s “How to” and “What If” Guide for Social Media
· Employee wants to participate in social media as part of their job. How do you determine if they are a good candidate?
· An employee wants to participate in social media but they aren’t a good candidate; what do you do/say?
· How do you “listen” to what your employees are saying on social media; both on and off the job?
What if employee…
· Has a picture on their personal Facebook page of them wearing items with the company logo visible and they are doing something inappropriate?
· Is spending too much time on social media during the work day and it is effecting their overall work performance?
· Has “followers” on one or more of their accounts that leaves inappropriate messages?
· Leaves negative comments about the company or company products without a reasonable explanation?
· Offers status updates that are too casual or consistently don’t add value? (i.e. just poured a cup of coffee, having trouble staying focused, would rather be home/at the beach/golfing, etc.)
· Offers no sympathy to customers expressing concern?
· Isn’t responsive to comments/questions/complaints from followers?
· Uses images or uploads video that are too personal or not a professional representation of the company?
· Actively begins using social media to look for a job during working hours?
· Shares opinions not representative of the company?
· Provides false information – intentionally or not intentionally?
· Is making money from social media on company accounts during company hours?
· Employee wants to participate in social media as part of their job. How do you determine if they are a good candidate?
· An employee wants to participate in social media but they aren’t a good candidate; what do you do/say?
· How do you “listen” to what your employees are saying on social media; both on and off the job?
What if employee…
· Has a picture on their personal Facebook page of them wearing items with the company logo visible and they are doing something inappropriate?
· Is spending too much time on social media during the work day and it is effecting their overall work performance?
· Has “followers” on one or more of their accounts that leaves inappropriate messages?
· Leaves negative comments about the company or company products without a reasonable explanation?
· Offers status updates that are too casual or consistently don’t add value? (i.e. just poured a cup of coffee, having trouble staying focused, would rather be home/at the beach/golfing, etc.)
· Offers no sympathy to customers expressing concern?
· Isn’t responsive to comments/questions/complaints from followers?
· Uses images or uploads video that are too personal or not a professional representation of the company?
· Actively begins using social media to look for a job during working hours?
· Shares opinions not representative of the company?
· Provides false information – intentionally or not intentionally?
· Is making money from social media on company accounts during company hours?
Visit Policy for Social Media soon to purchase your copy of this great training material.
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