I just read an article about the use of social media as a strategy for marketing in which the writer quotes the following:
Surveying executives from 100 companies, the market researcher found that
while 78% of respondents' companies are actively using social media, although
only 41% reported that these activities are executed through a corporate social
media plan.
The author, Sheila Shayon, goes on to say that most of the policies only speak about marketing while only "16% include human resources or recruiting activities."
The Policy for Social Media manual available here includes information on the hows and whys from a marketing perspective but also:
- Using social media to establish crediblity for each employee
- How to use LinkedIn as a research tool for recruiting and sales prospecting
- The details of unacceptable behavior and the consequences of said behavior
- Keeping personal and professional lives separate
- How to incorporate social media into your daily work schedule while still staying on task of what is expected
The Policy for Social Media is a complete document that encompasses the benefits of appropriate/successful participation from the company's perspective but also what is in it for customers and employees.
For just $49.95 you can download this valuable manual and start protecting your company brand while creating buzz for your business!
from what i have seen companies do not necessarily need to craft an actual social media policy but instead they need to learn to control the usage of social media in the workplace, Facebook has the ability to increase productivity if used in the proper manners during the workday. Palo Alto has just written a whiter paper on Facebook http://bit.ly/brno0T and how you can maximize it in the workplace. Learn about the benefits of a proper Facebook policy and what this can do for your business.
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