You have to start somewhere when creating a policy and procedure and an outline is as good a place as any. Here is what the Policy for Social Media will include:
• Why is a policy necessary?
• The benefits of social media for the company
• The benefits of social media for the employee
• The benefits of social media for the customer
• Policies:
Which venues are approved
Establishing your user name
How to participate in the approved venues
What constitutes an acceptable update
How to choose the people you’ll follow
How to accept the people that follow you
Sharing your expertise
Promoting events
Promoting products
Promoting services
Actively listening
Responding to comments
How to handle irate customers via social media
Protecting the company brand
Keeping personal and professional separate
Using images to enhance your message; videos and photos
Prioritizing social media into your work schedule
Unacceptable social media behavior
Consequences of unacceptable social media behavior
• Resources for more information on how to use social media
What have I missed? Add your thoughts in the comments section of this blog post.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment