How do you turn your participation in Social Media into a vehicle that helps you reach out to prospects and customers? Use this Social Media Strategy Worksheet to start the process.
Following are audio descriptons that walk you through filling out each of the pages:
We start by filling out a quick questionnaire.
Here is the link to the audio instruction for completing the questionnaire.
Next – let’s make sure we have all of our account information in a convenient location. Cut down the stress and frustration levels by keeping track of your User Names and passwords.
Now we move into the meat of your strategy. Create a Social Media Site Map for each of your brand images. The instructions for this form are broken into two parts:
Social Media Site Map – Part Two
Okay, you have your direction – you’ve identified the brand message and the target customer, now let’s think about the ways you can connect with those customers. In the audio explanation for Opportunities to L.I.N.C. you’ll learn how often you should participate.
Time to make a commitment. In this final audio, you’ll make your commitment to what social media vehicle you’ll use and how often. I share thoughts on how to fit social media into your schedule. Time to make a commitment.
Best of luck as you put together your social media strategy and begin to connect with customers!
